Lately, we’ve seen many businesses and organizations place QR codes on their website, Facebook, and Instagram promos.
Here’s the problem, it doesn’t work.
Why? Well, the purpose of a QR code is to let a person on a smartphone seamlessly use their camera as a scanner to move from something offline, like a poster, to the online world (i.e., registration).
PRO TIP: According to oberlo.com, more than nine in ten (91%) social media users use mobile devices to access social networks.
If you are viewing the QR code from the phone, how is it possible to scan the code from the device you’re viewing it from? Right, not possible. It creates a complicated user experience often times leaving people to scroll away without taking action.
QR codes are most effective when placed on:
1. Business cards
2. Print Flyers/ Posters
3. Product Packaging
Avoid placing QR codes:
1. Social Media Flyers
3. Locations with limited Wi-Fi
So now that we know better, let’s do better.