Creating social media content already feels like a task and a whole to-do. However, posting during specific days and times can maximize your reach and drive user engagement.
Why is this? In short, many social media platforms like Instagram and Twitter prioritizes recency, so posting when your audience is online is critical.
Ok, I got it. So when is the best time to post?
Sprout Social recently conducted a survey suggesting the best time to post on social media is Tuesdays, Wednesdays, and Thursdays at 9 am to 10 am. However, our team found 10 am - 1 pm ideal for posting across most social media channels.
Without diving into too many details, the same study suggests that Wednesday morning is the perfect time to publish content on Facebook, Instagram, Twitter, and LinkedIn.
The worst day to post on social would be on the weekend, so try to avoid scheduling posts to go out on Saturday and Sunday. You can reinforce your post after midnight for the late-night scrollers.
PRO TIP: Use the analytics tool associated with your preferred platform to get more data about your audience and when they are most engaged.
Don’t complicate it. Don’t forget your past success with social media will be essential for when you should be posting overall.
P.S. how are you doing with your social media strategy? Are you defining specific targets around building awareness, higher engagement, or driving traffic? What does success look like for your business? If you need help, let us know how we can help!